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Weekly Colour Audit Matrix (PDF)

Categorise operational hours into maintenance (Red), execution (Blue), and strategic leverage (Black).

The Core Framework

Technical mastery gets you into the game; strategic use of your limited time and resources keeps you in control. Most small business owners don't have a talent problem; they have a capacity allocation problem. And while many business owners will tell you 'time is money,' perhaps a better way to frame that is 'time is colour'.

  • Red Work (<25% Target): Unpaid compliance, maintenance, invoicing, and emergency firefighting. Essential upkeep but yields $0 margin.
  • Blue Work (50–60% Target): Direct execution, paid client delivery, and craft work. Generates today's cash flow.
  • Black Work (15–20% Target): Strategic engine building, process creation, proposal automation, and pricing resets. Generates future business value.
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